Business is the largest undergraduate major in the us and still growing this reality along with the immense power of the business sector and its significance for national and global wellbeing makes quality education for these students critical not only for them but also for the public good business education for undergraduates however is too often narrow fails to. Rethinking undergraduate business education liberal learning for the profession publication authors anne colby thomas ehrlich william m sullivan and jonathan r dolle publication year 2011 publication journal san francisco ca jossey bass 2013 recipient of the association of american colleges and universities frederic w ness book award business is the largest undergraduate . Rethinking undergraduate business education liberal learning for the profession teaching business with ethics based cases william m sullivan senior scholar wabash college director educating tomorrows lawyers university of denver thomas ehrlich visiting professor stanford university. Praise for rethinking undergraduate business education with business the most popular undergraduate major for more than 30 years this book meets a long overdue need to carefully evaluate the state of undergraduate business education in the united states and provide frameworks for improving it the authors argue forcefully for a balanced approach one that integrates applied learning with . Rethinking undergraduate business education examines these limitations and describes the efforts of a diverse set of institutions to address them by integrating the best elements of liberal arts learning with business curriculum to help students develop wise ethically grounded professional judgment